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Robinson Ekspeditionen is a popular Danish reality television program debuting in 1998. In the spring of 1998 TV3 purchased the broadcast rights to air their own version of Expedition Robinson. Following the success of the Swedish version, Denmark was the first country to adopt their own version of the show. The show has proven to be a ratings success since its premiere in 1998. The name alludes to both Robinson Crusoe and The Swiss Family Robinson, two stories featuring people marooned by shipwrecks.